Apply to become a Host.
Who are you? is placed with one Official Host & Ambassador per city — a cultural house or producer entrusted to present the Swiss immersive work by Magic Garden and grow its community locally. It is selective, by application and nomination.
The first cohort
Three selected hosts join with the €5,000 licence fee waived.
The Host licence is €5,000. Three chosen candidates begin at no licence cost.
What we look for
Market potential
We look for cities with a deep, renewing audience where the work can run — large, international, experience-hungry. Tell us why yours is one of them.
Community & connections
Your standing and network in the local cultural and experience scene — who you can reach and mobilise.
Community-building experience
A track record of gathering people — a venue, a following, a club, a festival. We choose builders, not bookers.
Partner potential
The room, the audience access and the operating ability to run a standing show well — an own venue is ideal, reliable access is fine.
Growth strategy
A clear idea of how you would grow it — audience, frequency, formats — from a first run to a standing residency.
What you get
€5,000 licence fee — waived
Three selected candidates join the program at no licence cost.
Certified-host training
We train and certify you to hold the piece to the standard of the Swiss original.
The turnkey system
The full method, the brand, the marketing playbook and the international network.
Ambassador status
You become the face of the work in your city — with a share of the partners and clients you bring.
The upside stays yours
Box office and hospitality upside stay with you; terms are a revenue-share, discussed per city.
The path
Your application
Applying yourself, or recommending someone? Both are welcome — there is a field for each below.