Immersive Theatre Franchise

WHO ARE
YOU?

An immersive experience where the audience becomes the performance. No actors. No script. Now franchising worldwide.

Get Your City License

From €199 for a test show · €3,500 early adopter license

WHO ARE YOU? live show — audience in rows

70

minutes per show

0

actors needed

~€500

production cost

85%

revenue is yours

The Experience

What Happens in 70 Minutes

No actors. No stage. The audience is the experience.

Venue setup with atmospheric lighting

01

Sit Face to Face

Participants sit in two rows facing strangers they've never met. The room is set with intention — live piano, a DJ, atmospheric lighting. The experience begins in guided silence.

Participants writing on questionnaires

02

Observe & Write

Each participant fills out an anonymous questionnaire about the person across from them — based purely on first impressions, observation, and intuition. No conversation. Just presence.

Receiving sealed envelopes

03

Receive Your Portrait

At the end, each participant receives a sealed envelope with a collection of what strangers wrote about them. The result is emotional, surprising, and deeply personal — it always provokes reflection.

Audience sitting in rows during the show
Participants writing questionnaires
Row of people observing and writing
Audience celebrating with prosecco
Joyful moments after the show
Hands writing on questionnaires
Colorful audience engagement
Intimate atmosphere with prosecco

Behind the Scenes

See It in Action

Built to Scale

Why It Works

Universal Appeal

Works for any audience — locals, expats, tourists. People are naturally drawn to self-discovery.

No Language Barrier

Questionnaires available in multiple languages. The experience transcends words.

Infinitely Repeatable

Same format, new people, new experience every time. Participants come back and bring friends.

Minimal Production

Chairs, printed questionnaires, envelopes. A team of 5 can run an entire event.

Emotional Impact

People remember how it made them feel. The experience naturally produces shareable content.

Venue-Agnostic

Theatres, galleries, coworking spaces, hotels, wine bars, cultural centers, festivals.

Your Path

From Application to First Show

Most partners launch their first show within 4–6 weeks.

5 minutes

01. Book an Intro Call

Schedule a free video call with the project founder. Learn about the format, ask questions, and see if it's right for your city.

30 minutes

02. Introductory Call

Video call with the project founder to align on vision, answer your questions, and plan your launch.

1–2 weeks

03. Onboarding & Training

Access your partner portal with production manual, video lectures, questionnaire templates, and brand assets.

2–4 weeks

04. Venue & Team

Find a venue, assemble a team of 5 (DJ, pianist, voice host, 2 assistants). We help you every step.

Day one

05. First Show

Launch your first WHO ARE YOU? performance. We support you remotely and help promote it.

The Business

The Numbers Speak

Low investment, high margins. Break even from the first show.

Production Costs per Show

DJ

€50

Pianist

€50

Voice Host

€50

Assistant

€50

Materials & printing

€50

Drinks (prosecco, water)

€100

Venue

€0–500

Total

€350–850

Conservative

1,400

per month

50spectators × €20

4 shows/month

350 profit per show

Base Case

13,000

per month

100spectators × €25

8 shows/month

1,625 profit per show

Optimistic

45,000

per month

100spectators × €50

12 shows/month

3,750 profit per show

The Package

What You Get

Exclusive city license for 1 year

Complete production manual & scripts

Questionnaire templates in multiple languages

Video training lectures

Central ticketing through our platform

Marketing assets & brand guidelines

Ongoing operational support

Partner chat with AI assistant

Joyful moments at WHO ARE YOU?

Join the Network

Bring WHO ARE YOU? to Your City

Start with a test show for €199, or secure your city with an annual license.