Host & Ambassador ProgramFirst cohort · closes 1 Dec 2026

Apply to become a Host.

Who are you? is an evening where strangers sit face to face and, for the first time in a long while, are truly seen. Bring it to your city. You bring the room and the people who trust you; we bring the method, the training and the support, and we stay beside you. There is one host per city, so we read every application ourselves.

Apply

Free webinar for future Hosts

Thursday 12 November, 15:00 Zürich time.

Online on Google Meet, in English, one hour. See how the format works, what a Host does and how it earns, and ask us anything before you apply. 16:00 Cyprus · 14:00 UTC · 09:00 New York.

Register for the webinar

The first cohort

Join the first cohort of hosts around the world.

The terms are explained step by step in the free host webinar.

Applications close1 December 2026

Is it for you?

This is for you if…

  • …you love bringing people together.

    An evening where strangers become something close is your kind of evening.

  • …you love talking with people.

    You are curious about them, and you listen as well as you speak.

  • …you love organising events.

    The room, the date, the small details: you enjoy making it all come together.

  • …you want your hobby to become your main work.

    A regular evening in your city can grow into work of your own.

  • …you want to build something meaningful where you live.

    Something people talk about for a week and come back to with a friend.

  • …you like being part of something bigger.

    Hosts in other cities, one idea, and people to share it with.

A room helps: any place where two rows of strangers can sit facing each other, such as a bar, a gallery, a studio or a café. Your own is lovely, reliable access is enough.

What you get

A format that works

The full method, tested with real audiences, so you start on solid ground.

Training and answers

We train you, we certify you, and we answer every question, before your first evening and after it.

Everything ready to use

The brand, a page for your city, ticketing, the questionnaires and a marketing kit. You do not build any of it from scratch.

A place among hosts

Hosts in other cities to compare notes with, and a team that picks up the phone.

The evenings are yours

You keep most of every ticket, and your venue earns at the bar. Bring a partner or a client and you share in that too.

Your name next to the work

In your city you are the face of WHO ARE YOU? and the one people come to.

Good to know

Who can be a host?

A person, a venue or an organisation: anyone who gathers people and has a room. No special background is needed.

How long does it last?

You start with one Event: one evening in your city. Then you choose City, for ten evenings within 12 months, or Metropolis, for unlimited evenings and your city to yourself. Both run for a year, and we renew together.

How can I earn from it?

From tickets: you keep most of every ticket. Venues often earn at the bar as well, and partners you bring can add to it.

What will you ask of me?

To keep to the format, sell tickets through our platform, tell us how each evening went and join the training calls. Nothing you cannot do.

Does it cost anything to apply?

No. A licence comes only once we have chosen each other and you have seen the show and met us.

How it goes

Five steps, and someone beside you at each one.

Applying costs nothing. A licence comes only once we have chosen each other, and by then you will have met us and seen the show. Want to see how it works first? Join our free webinar.

  1. Tell us about your city

    YouA short application: who you are and the room you have in mind.

    WeWe read every one ourselves.

  2. Let us get to know each other

    YouTalk with us, and look around the portal: the full show, the rider, the calculator.

    WeWe answer everything, and we choose your city together.

  3. We hold your city for you

    YouConfirm your city and your room.

    WeWe keep your city for you and ask the rights holders to welcome your venue.

  4. Try it once

    YouRun a single trial evening in your city.

    WeWe train you, answer your questions, and help you prepare your room, your team and your ticket page.

  5. Make it yours

    YouHost regular evenings as the Host of your city, for a year at a time.

    WeWe look at the first evening with you, give you the brand, the website and the ticketing, and stay beside you. Every year we renew together.

Your application

A few words about you and your city is all we need to start.

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